Zomato mocks its critics with apologyOctober 21, 2018
The irrepressible food discovery and delivery brand has withdrawn its controversial MC BC ad but used the occasion to offer a 10 per cent cashback.
In the face of fierce social media outrage, Zomato has withdrawn its MC BC outdoor ad (which purportedly stood for ‘mac n’ cheese’ as well as ‘butter chicken’) within days of its release.
Zomato seems comfortable with controversy and probably welcomes it.
That would explain its choice of outdoor media for an in-your-face campaign.
Zomato’s outdoor ad – MC.
So, the brand is cleverly going through the motion of appearing repentant but seems to be laughing quietly as evidenced by its choice of OUTRAGE as the promo code.
In 2015, the brand made a bold move by advertising on porn sites such as Pornhub and Xvideos.
Back then too the company had received flak on social media and, within a couple of days, the company had withdrawn those ads.
Some also said that all porn is not legal, and by advertising on porn websites, we are financially supporting abuse – certainly something we don’t want to do.
That obviously wasn’t the intention, and we’ll work on doing things better in the future”, he added.
This is not the first time that Zomato has apologised for its advertising. In 2015, the brand made a bold move by advertising on porn sites such as Pornhub and Xvideos. It used sexual puns against photos of food and managed to attract countless eyeballs and the company on its official blog, went on to write about why was it a successful, cost-effective campaign.