Why You Should Reconsider Inviting a YouTuber to Live Stream Your Event #Search_InNovember 30, 2018
It’s what viewers want.
But live streaming alone won’t necessarily draw an audience.
For optimal results, brands are hiring influencers in hopes that they will boost digital engagement.
Recentl0y Formula E announced that it will be inviting popular YouTube content creators, often referred to as YouTubers, to live stream during the upcoming season.
Although it may seem like an obvious fit to collaborate with YouTubers, after all, they are famous for their video content, in actuality, many YouTubers are poor live streamers, skilled at creating pre-planned, perfectly edited works of art, but lacking the ability to adapt with and engage audiences in real time.
Yes, they are both video content, however, filming a video and live streaming require a completely different set of skills.
YouTube is their little nook where they feel safe, so when you put them in this situation where suddenly they have to be able to entertain and engage in real time it can be problematic for some of them.”
For YouTubers, their audience is used to watching videos on their own time, not showing up at a specific time to see a live broadcast.
In general, the relationship between a live streamer and his or her fans tends to be on a much deeper level than other content creators because they are interacting with each other in real time on a daily basis.
Some brands get this.