Facebook disguised sponsored ads as regular posts, Adblock Plus fixed that #Adblock_PlusDecember 27, 2018
Facebook disguised sponsored post as regular posts to bypass adblockers, but Adblock Plus just implemented a way to shut that down.
“After a month or so of complaints from people seeing ads in their Facebook newsfeed, we have figured out what’s been going on… Facebook were disguising ‘sponsored posts’ as regular posts so they would slide right by your ad blocker,” wrote Tom Woolford on the Adblock Plus blog .
To find out more how Facebook got away with such a scheme, The Sociable made some inquiries.
Laura Sophie Dornheim , Head of Communications at eyeo — the makers of Adblock Plus, explained to The Sociable how Adblock Plus identified and fixed the problem.
“They publicly launched this cookie a few weeks ago (see here for example) so ‘identifying’ was relatively easy,” she said.
“Of course we wanted to provide our users with a way to block this de-facto third party cookie.
This filter list successfully blocks the Facebook cookie.”
“Facebook’s sponsored posts violate both.
According to the Adblock Plus blog, “In a double whammy against the social media giant, this release (with EasyList Privacy activated) also blocks Facebook’s ‘first-party cookie’.
Updated at 2:38PM EST, December 7, 2018: Facebook was disguising sponsored posts as regular posts and they were also using first-party cookies to collect user information, but they were not using first-party cookies to bypass adblockers.
Developer responseposted 6 days agoThis is completely false. There seems to be some misunderstandings about our Acceptable Ads Initiative. Users are still in control, and can disable “allow acceptable ads” in options. If you still experience ads with this option disabled, please be advised that these are more than likely NOT Acceptable Ads. In these cases please send us the URL along with a screenshot of your subscrib…