Cision® Acquires Leading Social Media Company Falcon.io #Falcon_IoJanuary 12, 2019
Acquisition enhances company’s Earned Media Management vision with modern social marketing capabilities
Cision + Falcon.io
While Falcon.io will continue to be offered as a stand-alone social media platform for marketers, advertisers, and customer experience professionals, it will also be integrated with the Cision Communications Cloud® to expand social media capabilities to earned media and communications professionals.
Integrating Falcon.io into the Cision Comms Cloud ™ platform will enable marketing and communications professionals to fully integrate their campaigns across owned, earned and paid media.
With the addition of these social media capabilities, Cision further demonstrates its commitment to be a true, end-to-end provider of earned media management solutions.
By adding their social marketing solutions to the Cision portfolio, we are finally allowing industry professionals to execute sophisticated social media campaigns across paid, owned, and earned media that spans the entire customer journey,” said Kevin Akeroyd, Cision CEO.
“Social media is core to today’s customer experience, with nearly 2.5 billion users.
Falcon.io’s social media marketing capabilities will be immediately available to Cision customers.
About Cision Cision Ltd. (NYSE: CISN ) is a leading global provider of earned media software and services to public relations and marketing communications professionals.
About Falcon.io Falcon.io offers an integrated SaaS platform for social media listening, engaging, publishing, measuring, advertising and managing customer data.