Five Things 2018 Was Not the Year Of in Retail #In_2018January 12, 2019
But there were also things the industry expected to happen – and did not.
Here are five notable things that could’ve happened in 2018 but decidedly did not .
This reflects continued maturity in retail around omnichannel fulfillment, and retailers’ continued expansion of omnichannel fulfillment options.
So it is notable that there were no snafus across channels this holiday season.
Social channels are for being social, not relentlessly promoting products and discounts.
Remarkably, considering how much this has been a priority for retailers over the last few years, there were no widespread reports of personalization fails – think Target and the pregnant teen – that made news over the last year.
Widespread AI Adoption
But in terms of the vision of smarter retail and the ability to drive operational value from AI implementations, the gap between vision and reality is laughably wide.