Kaidee.com axes middleman with new section for farmers #Kaidee_ComJanuary 12, 2019
Kaidee.com, Thailand’s largest online marketplace, is expanding into a new vertical market called Farmkaidee, a space for Thai farmers to meet directly with customers.
The new section was introduced to cut out the middleman and provide more revenue opportunities for farmers.
On the Kaidee website, the word “tractor” is the 11st most popular search term, showing the public’s strong interest in farming.
A farmer’s market for selling fresh products directly to business such as restaurants and wholesalers (F2B) or to retail consumers (F2C).
An agriculture market where farmers sell to other farmers (F2F), e.g. rice sold to livestock farmers for feeding animals, and businesses sell to farmers (B2F), including trade in tractors, fertiliser and insecticide.
All services charge no fee, but the hope is businesses that like selling to farmers will consider a paid advertising model.
Since the beta launch in the past three months, the number of visits to Farmkaidee has increased to 200,000 a month from 100,000 previously.
Mr Tiwa said Kaidee.com had 35 million customers and 1.85 million posts at the end 2017, with sales worth 100 billion baht in 316 categories.
The company plans to introduce a new category soon.
Kaidee.com aims to break even by 2019.