Latin superstar Juanes releases new single, ‘La Plata.’ It’s fun. #La_PlataJanuary 12, 2019
Jan. 11, 2019, 10:56 PM GMT
Cover for single ‘La Plata’ with Juanes featuring Lalo Ebratt.Universal Latin“La Plata” blends Juanes’s Colombian folkloric vallenato roots and dreamy tenor voice with Ebratt’s pop-reggateon trap stylings in a catchy dance melody with a comical spin.
It’s a story of a guy getting over heartbreak without losing his heart.
And the video – the journey from a serenade gone bad, blowing his money, getting “limpias” (spiritual cleansings) and finally getting arrested for being raucous at night – is creatively laid out in backward sequence.
The release also comes fresh off of his latest of 20 Latin GRAMMY wins, this time for the Short Form Music Video of his global hit “Pa Dentro”, which tied him again for the all-time GRAMMY lead.
And most recently off his 2019 Premio LoNuestro nomination for Artist of the Year just this week, a Univision awards show honoring the best Latin music.
In addition to featuring Ebratt, the video is directed by Juan Pablo Valencia and features an all-Colombian cast and typically iconic Colombian elements, like images from Medellín, carrying a carriel (man-purse) and riding around on the chiva bus.
He’s so proud of Colombia that he added a sing-along hook #DeColombiaParaElMundo (from Colombia to the world) in the song while reminding us that in the end you own your own heart.
“As the lyrics say, my heart is not yours – that can I can give you my heart for a moment.
I really wanted to be with you but I’m in a good place.”