Employees, Customers & Competition: How an Intranet can Support Retailers #An_IntranetJanuary 13, 2019
In retail specifically, there are three key areas in which an intranet has become an indispensable corporate tool.
This allows workers to feel recognised and valued, which translates into increased employee loyalty and a positive workforce
From supporting employees in solving customer issues to providing training, intranets should always be accessible for employees to consult whenever they need some extra guidance.
Bookstore chain Waterstones have used their intranet, Watson, as a tool to not only save money, save time, and become more efficient and productive, but to also deliver a better customer experience, whether it’s by sharing customer service tips or learning more about the week’s bestseller.
For example, they can be used for online training, enabling continuous employee development by providing courses in all aspects of an employee’s job.
This allows them to add more value to the company and offer a better customer experience.
This means that every employee has access to the right policies and process and the same information.
When it comes to resolving issues that affect more than one store, for example, intranets provide the perfect channel to communicate problems and solutions.
These various benefits of intranets are invaluable to businesses in an industry as complex as retail.
By creating a community and engaging employees, an intranet can empower staff to contribute to their organisation’s vision and give retailers an edge in a hugely competitive market.
We created a game with another token-based payment system, and employee characters as Dorothy had to advance through four stations aligned with stages of the Carnival booking process. About two dozen sales and service agents, managers, and execs participated — alternately laughing or complaining, shouting with impatience or cheering in victory. As in all our empathy exercises, we ended with a team debriefing. The team s…