YouTube tightens rules around videos with external links #External_LinksJanuary 13, 2019
YouTube is adding new requirements for users who link out to crowdfunding campaigns or other external sites in their videos.
Users must now join the YouTube Partner Program in order to add end cards with external links — a common way for YouTubers to point fans toward merchandise or Patreon pages.
A YouTube spokesperson says this is supposed to curb abuse of the cards by letting the platform individually evaluate channels before allowing them.
The spokesperson, however, says that this change isn’t targeting any specific site.
“Enabling monetization” essentially means applying to the Partnership Program, but users took it to mean that YouTube only allowed end cards on videos where it was running ads.
Either way, the change doesn’t stop people from putting links in video descriptions; you just can’t put them front and center on people’s screens without approval.
This change essentially expands a restriction that YouTube placed on advertising earlier this year, when it only let people monetize videos once they’d hit 10,000 views.
But the site doesn’t seem to have communicated this new rule very well, so it isn’t surprising that creators were worried, given the already tumultuous relationship YouTube has with its users.
Here’s the full YouTube statement:
In order to use externally-linking end cards in videos, creators are being asked to join the YouTube Partner program, so that we can evaluate the validity of the channel, as well as determine whether the channel is following our community guidelines and advertiser policies .