AeroMexico’s new ‘DNA Discount’ ad goes viral #United_StatesFebruary 11, 2019
But as political tensions flare between Mexico and its northern neighbor the United States, one airline decided to be proactive.
A chart onscreen explains how long immigration between the two countries has been going on and which states in the United States are likely to have high numbers of people with Mexican heritage.
However, there is much more going on with the campaign than simply wanting to encourage travel there.
Wharton is 60 miles southwest of Houston and about 300 miles north of the Mexican border.
Others say they enjoy Mexican exports such as burritos and tequila, but have no interest in traveling to the country.
The same people are told on-camera what percentage Mexican DNA they have.
And this isn’t the first time AeroMexico has addressed political issues in its commercials.
In 2016, the company released an ad entitled ” Fronteras ” (Spanish for “Borders”) that featured moody black-and-white shots of children pressed up against walls and chain-link fences.
The “DNA Discounts” ad was released by Ogilvy, the airline’s advertising agency.
So far, AeroMexico has not commented about the ad on its official Spanish or English-language Twitter feeds or Facebook pages.