Thrillist Makes First Content Acquisition With Food Show From You-Tube’s Timothy DeLaGhetto, David SoVariety #Hours_AgoFebruary 11, 2019
Thrillist , the food, drink and travel brand from Discovery-backed Group Nine Media , has taken its first bite in acquiring third-party programming.
The millennial-focused lifestyle outlet has acquired series “Send Foodz” from YouTube comedians-foodies Timothy DeLaGhetto (who has 3.9 million YouTube subscribers) and David So (1.5 million subscribers).
The show follows the duo as they visit food festivals across the U.S. to sample and savor the goods.
Thrillist will premiere “Send Foodz” on Thursday, Feb. 14, at 2 p.m.
ET on its YouTube channel with new episodes airing every other Thursday.
Thrillist also will distribute the show across other mobile and over-the-top platforms in the future.
“I can’t wait for Thrillist and ‘Send Foodz’ to come together and make sweet, sweet love,” said show creator DeLaGhetto.
“David and I are all about being as raw and real as possible when it comes to our food adventures, and I think Thrillist is the perfect new home for all the shenanigans.”
Thrillist “continues to prioritize serialized YouTube programming in 2019” commented Thrillist president Ocean MacAdams, with an expanded slate that “builds on our existing content slate to bring fans the most engaging, entertaining shows from the brand who knows the best in food, drink, travel and entertainment.”
Thrillist is one of the four brands rolled up into Group Nine Media , formed in December 2016, along with NowThis, The Dodo and Seeker.