Google(NASDAQ:GOOG) Ads bringing click share into Search campaign competitive metricsSearch Engine Land #Average_PositionFebruary 12, 2019
Click share is rolling out for Search campaigns in Google Ads.
To help advertisers get a fuller sense of how their text ads are performing, Google is bringing the click share metric to Search campaigns.
Impression share, on the other hand, shows how effective you’ve been at getting your ads shown to users.
Click share has been available in Shopping campaigns for several years.
Chiefly, because there is no average position calculation in Shopping campaigns.
As Google’s Matt Lawson pointed out in his column on click share in Shopping campaigns a couple of years ago, “it delivers the type of insight that you’re used to receiving from average position in your Search campaigns.”
You might recall, Google recently introduced four new ad position metrics to help bring more clarity to ad performance relative to the actual position ads appear on the search result pages.
Average position reflects the order that your ad appears versus the other ads in the ad auction,” Google explained at the time.
A high impression share and low click share, for example, likely indicates your budget and bids are plenty high but that your ads are not resonating with users as well as your competitors’.
Ginny Marvin is Third Door Media’s Editor-in-Chief, managing day-to-day editorial operations across all of our publications.