how Google(NASDAQ:GOOG) Will shift resources into media search & other tidbits From Gary Illyes’ AMA at RedditSearch Engine L& #Gary_IllyesFebruary 12, 2019
When it comes to local intent queries, if Google thinks local content is more relevant for the user, Google may rank content within that country higher than other content.
You have lots of gTLDs that are targeted to U.S. in the result set where your .lk domain tries to show up — those results are relevant and, on top of that, they get a slight boost for being “local” (i.e. targeted through search console),” Gary wrote.
One of the more controversial topics around Google ranking factors is whether and how much the search engine uses UX and behavioral signals for ranking.
He talked about the search quality raters and how they grade the Google search results and he talked about live experiments — when Google tests how different scenarios impact searcher behavior.
If so, would Google be okay with that?
Google has said time and time again that using hreflang markup for your websites does not result in a direct ranking benefit.
The SEO asked if Google will pass the signals from the other pages in the cluster to the page Google ranks.
Does Google have any sort of folder-level signals around content?
Gary Illyes explained factors like this are likely more useful when it comes to crawling the content on the site.
Gary also said that there is no such thing as a penalty for internal link over-optimization.
Unless Google relaunches its search engine and Google Play in China, its latest moves will be considered scattered experiments instead of a meaningful push against Baidu and Apple. For now, Google’s partnerships with Tencent should benefit the latter more, since they could widen its moat against ecosystem rivals like Alibaba and Baidu.