POS-itive Results!: how Sonic’s POS System Boosts ProfitsFranchising.Com #Multi_UnitFebruary 12, 2019
At the time it was a novelty, but it also led to faster service, a reduction in labor costs, and an increase in revenue and guest turnover.
As a franchisor, we work to improve the Sonic experience for guests as well as for franchisees, who own and operate more than 94 percent of our drive-ins.
The MIM training initiative is designed to help franchise operators better monitor and evaluate inventory, discounting, and staffing, all through the POS software at each drive-in.
While many franchisees we have trained were already doing some combination of the above, the addition of the MIM training has allowed us to showcase how these tools and reporting options work together to improve their business.
Our MIM training process takes place over the course of a few months.
It begins with two days of in-person trainings with supervisors and general managers in drive-ins.
After two intense days, we give the operators a month to digest the information and get to know the system.
Throughout the entire process, our MIM team members are only a phone call away, available to problem-solve or give personal guidance to anyone in the drive-in.
Additionally, as the program expands throughout our system, franchisees are talking with each other about their experiences, leading to stronger interest in the program and a faster spread of awareness, adoption, and success.
These higher profits are resulting in more dedicated (and happier) general managers, which in turn creates a better workplace for hourly crew members and the overall franchisee organization.