Songs 4 Screens: Beyond ‘BohemiAn RhApsody,’ 2018 WAs A Record Sync YeAr 4 Queen #Hours_AgoFebruary 12, 2019
As “ Bohemian Rhapsody ” approaches a landmark $800 million at the global box office, another Queen milestone quietly took place in 2018.
And in the first few weeks of 2019, a moody take on the band’s “Under Pressure” (featuring vocals from singer-songwriter Cara Salimando) has been in heavy rotation on Fox as the soundtrack to promos for Season 2 of medical drama “The Resident,” suggesting that even more Queen songs and interpretations may still be on the horizon.
What’s behind the renewed reign of Queen?
Brian Monaco, president/global chief marketing officer of Queen’s publisher Sony/ATV, says the synch boom is the strategic result of three years of pitching the band’s music to the commercial community in anticipation of capitalizing on the fall 2018 release of “ Bohemian Rhapsody .” In fact, 2017 was also a record year for Queen activity in commercial synchs (led by a “Don’t Stop Me Now”-scored campaign for Toyota) before 2018’s double-digit revenue increases.
“The catalog’s always done very well, it’s done well in multiple territories and multi-year deals,” says Monaco.
“Brands get attached to it, and they don’t want to give it up.
You’ve seen it in every aspect of the world, from Israel to Russia to Latin America to Italy.
Other surprise synchs this year have included Google Pixel’s repurposing of “Flash,” the band’s 1980 theme song for the movie “Flash Gordon,” Silk Almondmilk’s newly released spots featuring “Don’t Stop Me Now,” and an Amazon Music commercial featuring a pair of animated lips bringing the lyrics of “Somebody To Love” and Alexa’s voice commands to life.
I know that song.’ We sent [John] some versions that he was blown away by.
Songs For Screens is a Variety column sponsored by music experiential agency MAC Presents, based in NYC.