why ‘The LEGO Movie two’ Was Such A Huge Box Office DisappointmentForbes #LEGO_MovieFebruary 12, 2019
Not every hit movie spawns a hit franchise.
With $34.1m on opening weekend, and $34.7m total including those sneak previews, The LEGO Movie 2 is acting less like a breakout sequel and more like a victim of The Tomb Raider Trap.
That’s not fair, since both The LEGO Movie and The LEGO Movie 2 were quite good.
The 50% opening weekend drop between installments is comparable to the likes of Teenage Mutant Ninja Turtles: Out of the Shadows ($35m in 2016 from a $64m debut in 2014) or Neighbors 2 ($22m in 2016 compared to $50m in 2014).
Just because a movie is a hit does not mean that audiences crave a straight-up sequel (or multiple sequels).
Audiences flocked to The Addams Family because it was still a big deal in 1991 for a classic TV show to be given the big-budget/prestige-pic treatment.
With two feature film spin-offs ( The LEGO Batman Movie and The LEGO Ninjago Movie ), 19 direct-to-VOD/DVD LEGO movies, 19 LEGO short movies, 14 TV specials and 16 TV shows mostly available at the touch of a button from the comfort of home, The LEGO Movie 2 failed to (comparatively) stand out from its at-home competition.
Just because a movie is a big hit doesn’t mean that a new franchise has been born.
When a kid-friendly and $60 million-budgeted “original” earns rave reviews and grosses $257m domestic and $469m worldwide, you make a sequel and hope that a likely domestic downturn is alleviated by better overseas numbers.
That’s not likely ( LEGO Batman earned just $130m overseas), but it’s possible.
What Men Want, a twist on the Mel Gibson 2000 comedy What Women Want, is looking at a three-day around $20M. Pic, which stars Taraji P. Henson as a sports agent who develops the gift to hear men’s thoughts, is slotting ahead of Uncle Drew, Nobody’s Fool and one digit above Girls Trip in unaided awareness.