Selangor’s Johan at fan membership, lower ticket prices & SatiananthanGoal #As_WellMarch 22, 2019
According to Johan, the main reasoning behind the membership drive is to better understand the Red Giants’ fans.
I think previously it was RM 18 (around USD 4.50) for a ticket, but if you’re a member, you can buy it for only around RM 12.
“But the fans need to be a membership holder in order to purchase a season pass.
“It had been offered previously by the previous management, but they did not understand what the fans want, which is affordability.
But more importantly, when fans compare the prices, the season pass is going to be 50 per cent cheaper than if they were to buy over-the-counter tickets,” noted Johan.
But apart from attracting more of their current fans to attend matches, FAS is also intent on creating a new generation of fans, by engaging with school children in the state.
“In Malaysia, the simplest way to maintain match attendance is to look after the team performance.
Tengku and I have only been here for three, four months.
For example, for every membership card we make around RM 5 from it.
“Maybe we make RM 1 million in the first year, so we grow that in the following season, so that in five years’ time we’ll be able to make RM 5 million.
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