UC Browser Announces Virender Sehwag & Irfan Pathan As IPL 2019 UC Cricket Captains #IPL_2019March 24, 2019
The world’s no.1 browser (third-party) and content platform, UC Browser has announced a host of interesting in-app activities in the form of the Play&Win game to pique the interest of the many cricketing fans in India.
With an aim to capture the attention of the many cricket lovers in India for the upcoming season of the Indian Premier League (IPL 2019), UC Browser has partnered with cricketing legends Virender Sehwag and Irfan Pathan for the entire duration of the cricketing tournament which starts on the 23rd March 2019.
UC Browser, which is a part of Chinese conglomerate Alibaba digital Media and Entertainment Group will have many exclusive short videos, meme’s & GIF’s, all related to cricket in addition the games.
OPPO, one of the very popular smartphone brands in India is also backing this campaign as a sponsor.
The browser is offering users a chance to win huge prize money by participating in the very exciting Play&Win games which will be available within the UC Browser app itself.
The in-app cricketing channel of UC Browser, UC Cricket offers many interesting cricket related multimedia options such as videos, news, photos, live commentary and more.
With an aim to get even the female users from its massive 130 million net user base, UC Browser will also launch the UC Miss Cricket campaign.
The contestant with the maximum number of votes will win a cash price and will also be able to enjoy exclusive entertainment industry resources and public exposure that UC and its partners provide.
We aim to keep in line with UC’s content strategy for the Indian market of generating rich, enjoyable localized content in the form of short videos, GIF’s, memes and more.
More information about UC Browser can be found on www.ucweb.com
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