“The Next Coco Chanel Will Be A Coder”—Federico Marchetti Gets Candid About Sustainable Fashion & TechVogue #Net_PorterApril 28, 2019
“We’re quite used to being the first to do things,” Federico Marchetti, the chief executive of Yoox Net-a-Porter Group, says with a laugh.
He’s calling from Italy to discuss the 10th anniversary of Yooxygen , the sustainability platform he launched way back in 2009 at Yoox, just one of his many pioneering efforts.
Considering sustainability has only become a priority for most fashion companies in the last couple of years, it’s safe to say Marchetti was ahead of his time.
“I’ve always tried to anticipate what the customer is going to want next,” he explains.
So I launched Yoox.
He has also partnered with fashion schools around the world, like Parsons School of Design, where students working on sustainable practices can earn internships in Yoox’s offices.
We believe with technology, we can make a better world.
He has more news to share, too: In May, Yoox will unveil a collaboration with Amendment by Marissa Petteruti, a student who received the Yooxygen Award at Parsons last year.
In June, Net-a-Porter will launch an entire vertical dedicated to sustainable fashion, which will make it easier than ever to discover designers in the space.
As for the next decade, Marchetti pointed to data as being the biggest driver of change.
As for the next decade, Marchetti pointed to data as being the biggest driver of change. “I believe data will be an important component, because transparency comes from data. That’s how you can track the provenance of materials, the provenance of workers, and so on,” he explains. “But it’s hard to predict the next 10 years—technology can change in one month.”