Flipkart Looking to Venture Deep Into Consumer Durablesinc42.Com #Min_ReadMay 15, 2019
Flipkart could launch a TV as soon as next year
India’s largest ecommerce brand Flipkart is reportedly in talks with international original equipment manufacturers (OEMs) to collaborate on manufacturing electronic appliances and products for the Indian market.
The company is looking to collaborate with Sansui, Nokia and Motorola, to manufacture Smart TVs, which will expand Flipkart’s MarQ brand of electronics and home appliances
According to a report in Business Standard , the ecommerce company is now in talks with three companies since the last six to eight months.
The effort is being led by the company’s MarQ private label team, headed by Adarsh Menon who also heads the electronics and furniture category for Flipkart.
IBEF data further added that Indian appliance and consumer electronics (ACE) market is expected to grow at a CAGR of 41% from 2017 to 202 and reach a size of $400 Bn.
With the looming threat of competition coming from Reliance Industries in the ecommerce space, Flipkart is exploring all avenues to expand its footprint in the country.
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