Going International — Without Destroying Your BusinessForbes #You_CanMay 15, 2019
As the old saying goes: With a website, your business is global.
#1 – Identify a Market that Makes Sense
What will a customer pay?
It’s important to note that the US government has lots of useful programs to help companies enter international markets.
Because of the costs and logistics, the most effective first step into another country is to strike a partnership.
But even if you have partnerships, you still may want to have some level of a local presence.
“International customers are more likely to trust your company and buy your products if your website is offered in their language,” said Jen.
Try to secure a local domain (such as www.google.fr).
This will give your brand additional credibility with the locals and Google may reward sites with local domains with higher SEO rankings.
“I believe that you need to do everything you can to make your customers feel welcome on your website, no matter where they live,” said Jen.