You-Tube partners along with Universal ininto upgrade nearly 1,000 classic music video ininto HDTechCrunch #Music_VideosJune 19, 2019
Many of the most iconic music videos on YouTube were only available in the “outdated standards originally intended for tube televisions with mono speakers,” YouTube explained in an announcement.
But today, people watch videos across a number of platforms — desktop, mobile, and TV — and they often do so in high-definition.
The old videos didn’t hold up.
They’ll also retain the same URL on YouTube as well as all the view-counts and likes, instead of arriving as new content.
As of today, the companies have already updated over 100 music videos including the following:
You’ll be able to tell if a YouTube music video has been through the upgrading process because it will read “Remasted” in the video’s description.
“It’s really an honor to partner with Universal Music Group and change the way fans around the globe will experience viewing some of the most classic and iconic videos.
The quality is truly stunning,” said Stephen Bryan, Global Head of Label Relations at YouTube, in a statement.
“We’re excited to partner with YouTube to present these iconic music videos in the highest audio and video quality possible,” added Michael Nash, Executive Vice President of Digital Strategy at UMG.
“Our recording artists and video directors imbued these videos with so much creativity; it’s great to enable the full experience of their vision and music.