Braun reinvents Its classic speakers along along with Google(NASDAQ:GOOG) Assistant into compete along along with Sonos #Digital_TrendsSeptember 12, 2019
Back in July, Braun announced that it would be reviving its iconic line of LE audio speakers, created by legendary product designer Dieter Rams in 1959, with a thoroughly modern set of features.
The IFA 2019 show in Berlin is, appropriately, the event the German brand chose to give the world its first glimpse of these new Braun speakers, now made under license by the United Kingdom’s Pure Audio .
They echo the original LE designs with their polished stainless steel feet while borrowing heavily from Sonos, the current leader in wireless home audio, for the look and function of the speakers themselves.
Dual-band Wi-Fi, with AirPlay 2 , Chromecast , and Spotify Connect Bluetooth 4.2 with AAC and SBC codec support Auxiliary input for analog sources Ethernet Google Assistant built-in (Wi-Fi only) Stereo-pairing between identical speaker models “Room placement audio EQ optimization” — which we believe is Braun’s equivalent to Sonos’ Trueplay tuning system, but we’ll confirm this once we get a review model to test Four-microphone array for far-field voice recognition and acoustic echo-cancellation Hi-res 96kHz/24-bit compatibility Control and customization via the Braun Audio app for iOS and Android
Both the LE01 and the LE02 mimic the Sonos Play:5 and Play:3’s ability to operate in either stereo mode when placed in landscape orientation, or in mono when sitting vertically.
All three speakers can also be mounted to optional floor stands, which in the case of the LE03 in particular, gives them an even stronger tie to the LE’s design history.
Braun Audio makes a point of indicating just how much of a departure the new speakers are in terms of their internal architecture.
“As the LE 1 of 1959 utilized audio technologies widely upheld to be the best available of the time,” the company’s press release says, “the reimagined LE series leverages the cutting-edge of today’s advanced audio technologies.” The company is primarily referring to its use of Balanced Mode Radiators (BMRs) — a relatively new type of speaker driver that can achieve a wider sound field than traditional designs.
The new Braun LE speakers may share a lot of common ground with Sonos, but their prices are substantially higher for equivalent models.
To a certain extent, materials can account for the discrepancy — the LE speakers use aluminum for their enclosures, and we presume the stainless steel feet on the LE01 and LE02 also add to the cost.
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