You-Tube app offering into open You-Tube Music when playing songs #YouTube_MusicSeptember 12, 2019
Most YouTube Premium users are primarily interested in ad-free video playback.
However, the top subscription tier also includes Music Premium, and Google is now advertising that fact in the primary YouTube app and offering to open YouTube Music.
This evening, listening to a lyrics video in YouTube for Android brought up a “Switch to YouTube Music” banner.
Appearing underneath the player window, it noted how the service is “Included in your membership” and featured a large “Enjoy now” button.
For YouTube, this is an interesting tactic to get more people to at least try YouTube Music.
They are already paying for it after all, and the standalone app provides a dedicated audio listening experience that is better.
It could also be intelligent about not offering to open YouTube Music when you’re specifically watching a music video.
More about YouTube Music:
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