Hong Leong bank hands Malaysians bubble tea into drive cashless awarenessMarketing Interactive #2019_FriOctober 4, 2019
Hong Leong Bank (HLB) will be giving out bubble tea to its consumers this coming weekend in a big to push its cashless movement and recent Digital Day 2019 campaign, “Bye-Bye Cash, No Cash, No Problem”.
The promotion also includes a contest in which three customers will have the chance to win 365 Days of Bubble Tea when they apply for a HLB Credit Card, register for Hong Leong Connect, or link their HLB Debit Card/-i to WeChat Pay Wallet.
Meanwhile, HLB’s annual Digital Day on 7 July focused on finding digital led cashless ecosystem solutions to help consumers and businesses accelerate their adoption of easy, secure, rewarding digital platforms.
The 2019 campaign kicked off with a series of three campaign videos called “Bye-Bye My Love” in K-Drama, Bollywood and Chinese Period Drama versions that showed unconventional scenarios of different consumers and business owners ‘breaking up’ with cash.
To encourage transition into cashless solutions, the Bank has lined up a host of attractions, benefits, promotions and partnerships including a pilot collaboration with WeEat, a WeChat mini programme for F&B solution in Malaysia where customers can order, pay and eat/enjoy their meals seamlessly, avoiding queues and long lines for order and payment.
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