Groupon, Peixe Urbano merge at Latat AmericaBNamericas #Latin_America

Groupon, Peixe Urbano merge at Latat AmericaBNamericas #Latin_America

October 9, 2019 0 By NewsTakers

News US discount website Groupon is merging its Latin American operations with Brazil’s Peixe Urbano.
The financial details of the transaction were not disclosed.
According to the companies, the two operations will not initially be modified and both platforms will remain active, continuing to sell their own products and services.
With time, the objective is that users of both brands have access to the same, integrated portfolio.
The new operation also strengthens the Brazilian online-to-offline (O2O) market, the companies said in a statement.
“It is a sum of strengths.
Groupon Brasil’s clients will also be able to use Peixe Urbano’s mobile application “Use Now” functionality, with which a user can acquire and use a discount voucher immediately.
For 2020, the ICT ministry is betting on partnerships with the private sector to increase the number of scholarships.
Less than 10% of industries operate in the concept, which is related to the digitalization, automation, robotization and the use of artificial inte…
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