Lazada Philippines helps entrepreneurs & SME’s surmount logistical challengesMarketing Interactive #PM_InOctober 16, 2019
The company also announced its commitment to create an inclusive and sustainable eCommerce ecosystem in the region and champion opportunities in technology and logistics infrastructure to benefit its ecosystem of sellers, consumers and local communities.
As part of the pledge, Lazada will assist SMEs to digitize their businesses and gain better access to Internet-savvy and mobile consumers; make it easier for sellers to create their own brands on Lazada; while leveraging the company’s logistics network to facilitate the transfer of goods.
At the opening speech of a panel discussion hosted by Lazada on the state of eCommerce in Southeast Asia, Ray Alimurung, Chief Executive Officer of Lazada Philippines said: “Having overcome the early challenges of building up the business and industry in a nascent landscape, we now want to lead our ecosystem through the era of robust digital transformation.
Our focus is on creating a trusted platform connecting sellers to the Southeast Asian consumers.
“By allowing SMEs to tap into Lazada’s logistics network to facilitate the transfer of goods across countries, businesses will be able to deliver to customers anywhere,” said Alimurung.
“Through our technology powered by data and insights, Lazada enables small businesses to connect with their shoppers through a trusted platform, providing them the opportunity to build their businesses and tap into the vast potential that Southeast Asia presents,” he added.
Developing local female entrepreneurs
In supporting the local female community, Lazada has rolled out a few initiatives.
The programme is currently available in the Philippines, and we are looking to expand this initiative to other markets in Southeast Asia,” said Alimurung.
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