A 20-year-old You-Tube creator explains how she earned $23,000 at ad revenue From A single videoBusiness Insider #It_IndicatesNovember 26, 2019
The Canadian YouTube creator Alyssa Kulani, who has 676,000 subscribers, broke down for Business Insider how she made $23,000 in ad revenue from a single YouTube video.
Kulani, 20, said she earned nearly $30,000 in ad revenue in a single month, which prompted her to quit her job and pursue YouTube full time.
YouTube’s Partner Program lets creators earn money by monetizing their channels with video ads, which generate a certain amount of money, depending on factors like a video’s watch time, length, and viewer demographic.
“I posted that video, and I think it was around January when my first paycheck came,” she told Business Insider.
She told Business Insider that the paycheck from Google was for $29,300, earned entirely off the ads placed in her videos.
Of that amount, $23,811 was from the viral prank video, according to a screenshot viewed by Business Insider.
Kulani’s first video was a vlog, which she uploaded to her YouTube channel when she was 13 years old, around 2012.
“At first, I was posting videos three times a day, and then as I got older (in high school), I was posting once every few months,” she said.
Kulani never finished high school, dropping out her senior year, she said.
That’s when she began working in retail, and soon after, her friends on YouTube, who had channels of their own, encouraged her to take her channel more seriously because she was “missing out on a huge opportunity.”
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