You-Tube Changes Rolling Out January 2020 May Impact Creator Revenue #For_KidsNovember 30, 2019
YouTube is rolling out policy changes in January which have video creators concerned their revenue may be adversely affected.
The upcoming changes will address concerns raised by the US Federal Trade Commission (FTC) regarding YouTube’s compliance under the Children’s Online Privacy Protection Act (COPPA).
In accordance with COPPA, YouTube will stop serving personalized ads on content that is made for kids.
Channels can indicate whether their content is made for kids, but YouTube will also identify videos on its own using machine learning.
The thought among creators is their content might get flagged as being made for kids, when in fact it isn’t, which will cause their revenue to go down as a result.
According to YouTube, content that is “made for kids” has an emphasis on:
Children or children’s characters.
There are a number of channels out there creating content around children’s characters and children’s programming which also appeals to teenagers and adults.
Both of these titles can technically be considered “children’s” video games due to their age rating, even though teenagers and adults play them too.
Does that mean channels creating content around topics like Minecraft and Fortnite will lose their ability to serve personalized ads?
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