Akulaku Use Mobile Marketing into Move Users Through The Funnel #Sou_AstDecember 3, 2019
Data from mobile marketing platform YouAppi highlights the big digital commerce opportunities in Southeast Asia before (and beyond) Christmas: fall shopping holidays including Single’s Day (China, Indonesia, and Southeast Asia – November 11 th ), Harbolnas (Indonesia – December 12 th ) are providing opportunities for Southeast Asian eCommerce companies
With Southeast Asians among the heaviest users of their smartphones – data from Hootsuite showing that three of the four countries with the most time spent using the mobile Internet are Thailand (5 hours and 13 minutes), Philippines (4:58) and Indonesia (4:35) versus a worldwide average (3:14), US (2:24) and the UK (2:09) – the fall holidays will provide local Southeast Asian eCommerce companies with strong revenue opportunities.
If these companies invested in user acquisition until recently, today they’re focusing on a full-funnel approach, using tactics including an analysis of post-install events such as app engagement metrics and Cost of First and Follow-Up Purchases, and ultimately app re-engagement and retargeting to maintain and grow each app’s most profitable users.
Akulaku worked with YouAppi to go beyond installs, focusing on post-install registrations where the company exceeded Akulaku’s Key Performance Indicator (KPIs), and on the marketing of a broad range of seasonally-focused products.
“YouAppi’s full-funnel approach ensured that our mobile marketing campaigns went beyond user acquisition, identifying our best prospects and moving them into the funnel towards profitability and repeat purchase patterns,” said Sure Xu , Marketing Manager, Akulaku.
We’re looking forward to strengthening our partnership with YouAppi through the coming holidays.”
“With the fall holidays approaching, YouAppi is offering eCommerce companies servicing Southeast Asia with a range of solutions which go beyond the install to move customers through the funnel,” said Nisan Schitrit , VP Operations, APAC at YouAppi.
“By focusing on actual business KPIs, targeting higher-value users based on post-install events and offering solutions like app re-engagement and retargeting, YouAppi is enabling Southeast Asian eCommerce companies like Akulaku to move towards profitability.”
YouAppi’s full-funnel approach is perfectly suited for e-commerce apps, enabling marketers to both acquire and re-engage users, and optimize performance beyond the install according to marketer KPIs including ROI, CPA, Return On Ad Spend, Cost of First Purchase, etc.
Marketers achieve the best results by running user acquisition and app retargeting and re-engagement together as part of one holistic solution.
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