Google(NASDAQ:GOOG) Is Expanding Shopping Ads into Gmail #Shopping_CampaignsFebruary 9, 2020
Matt Southern February 6, 2020 SEJ STAFF Matt Southern Lead News Writer at Search Engine Journal / February 6, 2020
Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users.
In an email sent out to Google Ads advertisers, the company says Shopping ads will be eligible to appear on Gmail starting on the week of March 4, 2020.
When Shopping ads are rolled out to Gmail, data will be reported under the Google Display Network.
Advertisers can ensure their Shopping campaigns are eligible to serve on Gmail by following the steps below:
Sign in to Google Ads Select a standard Shopping campaign in the Campaigns tab Click the Settings tab Under “Networks,” look for a checkbox next to “YouTube, Gmail, and Discover.”
If the box is checked, then your Shopping campaigns are eligible to display on Gmail.
Besides that, there’s no further action needed on the advertiser’s behalf.
For further assistant with Google Shopping campaigns, see the resources below:
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