Blockchain search engine Presearch launches ‘keyword staking’ 4 advertising transparencySiliconANGLE #Search_EngineFebruary 10, 2020
Presearch , the open, decentralized search engine that rewards community members with distributed ledger blockchain-based tokens, today announced the launch of “keyword Staking,” a new keyword advertising model with a different approach.
According to the company, the concept was inspired by a need to rethink the search engine advertising industry pay-per-click methodology — one still dominated by Google LLC — by adding competitive transparency with blockchain technology, the same technology that underpins cryptocurrencies such as bitcoin and Ethereum.
With “keyword staking,” Presearch token holders can “stake,” or commit, tokens to specific words and phrases.
As a result, they receive the traffic when users click on that ad link.
“We are using blockchain to align the interests of advertisers and users while pioneering an entirely new compensation model for advertising.”
Every search performed on the platform rewards users a quarter token – up to a cap of eight tokens per day.
The tokens are approximately one cent each, meaning that a user could make around eight cents a day.
Presearch seeks to overturn the Google’s global domination in the search engine market.
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