Effort into Americanize & monetize college sports at Japan faces obstaclesLos Angeles times at MSN.Com #College_Sports

Effort into Americanize & monetize college sports at Japan faces obstaclesLos Angeles times at MSN.Com #College_Sports

February 14, 2020 0 By NewsTakers

© Gabriella Angotti-Jones/Los Angeles Times/TNS
ANAHEIM, CA-JANUARY 23, 2019: From left: Kensuke Nakata, who works for DOME Corporation (Under Armour Japan) and Shinzo Yamada, Senior Associate Athletic Director at the University of Tsukuba, take the escalators to a session during the NCAA 2020 Convention.
Nakata and Yamada are a part of a delegation from Japan that is studying the NCAA’s model for college sports.
“In Japan, it’s like people feel it’s embarrassing to wear a school’s name on your T-shirt.”
What is the NCAA?
“When you look at the U.S., the [school] president, athletic director, the university people, faculty members, students, everybody is involved,” Yamada says.
In Japan, it’s athlete first.”
Many in Japan, particularly in the government and the athletic federation, don’t share their belief in the benefits of the American college sports model.
According to Yamada, 46, who came up through the federation playing football, many elite athletes attend small colleges that specialize in training for their sport but provide a less well-rounded education than Tsukuba can offer as one of Japan’s largest public universities.
for University Athletics and Sports (UNIVAS) and billed it as the country’s version of the NCAA.
“This isn’t the will of the university.

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